cultureopf.blogg.se - Made to stick book review

Here's what one of the prominent reviewers had to say about the book: "Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable-and the Heaths do the telling with beautiful clarity.” - The Christian Science Monitor

Top Quote: “The most basic way to get someone's attention is this: Break a pattern.” - Made to Stick Quotes, Chip Heath and Dan Heath What do critics say?

Genre: Business, Nonfiction, PsychologyĬhapter 6: Stories What is a good quote from Made to Stick?.

He, along with his brother Chip Heath, has co-authored four books, Made to Stick: Why Some Ideas Survive Book Details He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.ĭan Heath is an American bestselling author, speaker and fellow at Duke University's CASE center. Who is the author of Made to Stick?Ĭhip Heath is an American academic. * By using these six principles, the authors argue, people can create ideas that are memorable, persuasive, and inspiring. * Story: The idea should be told through a narrative that draws people in and makes them care. * Emotional: The idea should resonate with people's values and motivations.

* Credible: The idea should be trustworthy, by being rooted in evidence or by being told by an expert. * Concrete: The idea should be easy to remember and communicate, by being specific and tangible. * Unexpected: The idea should surprise people and capture their attention. * Simple: The core of an idea should be easy to understand. Some key summary points and takeaways from the book include: Summary Points & Takeaways from Made to Stick A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. Made to Stick continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. Made to Stick is a book that explores the principles of effective communication and provides strategies for creating ideas and messages that are simple, unexpected, concrete, credible, emotional, and stories (SUCCESs), and therefore more likely to stick in people's minds. This is a summary review of Made to Stick containing key details about the book.